About Us

Combining the personalized service of a five star concierge with the space, privacy and amenities of a luxury family home, LUXICO delivers sophisticated solutions for the needs of modern travellers.
Luxico's exclusively managed private homes, penthouse apartments and country estates are all personally selected for their space, privacy and stylish presentation.
With the amenities and services of a five-star hotel but the space and privacy of a real home, Luxico is pioneering a new standard of luxury service.
Guest are greeted on arrival (in English, French, Spanish, Chinese or Italian) by one of our friendly Superhosts. These are the people who leave quietly when they're not needed, but are always at the other end of the phone if a guest wants transport, tours, shopping or even something more extravagant such as in-house dining with a top chef.
Whether it's a quirky terrace house in the heart of the city, a modern waterfront villa or an ultra modern penthouse, every Luxico property exudes character and charm and is furnished and maintained to meticulous standards to ensure our guests enjoy a truly memorable stay.


View Properties

Our services

  • Premium self-contained accommodation
  • Event and film locations
  • 24-7 on-call concierge
  • In-house maid services
  • Luxury linen and toiletries
  • Complimentary welcome hamper
  • Bespoke itineraries
  • Curated experiences
  • Full service property management

The LUXICO Founders

  • Alexandra Ormerod

    Co-Founder, Managing Director, Interior Designer, Marketing guru, Art lover & Occasional Cleaner

    A marketing and advertising whizz, Alexandra brings experience in management and a host of big ideas to Luxico.

    As a strategic consultant to Melbourne Airport, over five years Alex acquired an in-depth understanding of domestic and international travel markets and developed strong relationships with airline executives and tourism bosses.

    Prior to this appointment, Alex was at the helm of a Melbourne-based brand agency, working hand-in-hand with Luxury brands and services to create engaging brand interactions across advertising, communications and customer relationship programs.

    Alex has a Masters degree in Advertising and is Luxico's national sales and marketing while overseeing relationships with travel and style industry partners.

  • Tom Ormerod

    Co-Founder, New Home Director, gipsy wannabe, occasional-van-driver, Dad (without influence), owner of Herman (Australia's best looking German Shepherd)

    Tom leads Luxico's team of business development managers who seek out new properties and manage the company's property portfolio.

    Prior to founding Luxico with Alex in 2013, Tom was Managing Director of Knight Frank Project Marketing and has held numerous positions with national property development company Mirvac.

    Over a career spanning nearly 20 years, Tom has listed and sold thousands of Australian properties and has an extensive industry network.

Our story...

A travelling Family
Founders Alex and Tom Ormerod live to travel and have always looked for new ways to fund their passion.
With the addition of 2 children, travel became complicated and expensive. Hotel rooms had neither the space nor were they equipped to comfortably accommodate their family.
The Inspiration
After leaving the corporate world for a new life, Alex and Tom took an extended trip overseas with their young family.
Not wanting to leave their home empty they organized a series of short-term leases. The extra income would be much needed on their holiday and they liked the idea of having someone to water the plants.
A number of maintenance hiccups combined with a series of guest requests that they weren't on hand to respond to made it clear that they needed someone on the ground to look after guests and their property.

Sharing experiences
On sharing their experiences with friends they realized they weren't alone. Many loved the concept of short-term leasing but were either deterred by the perceived difficulty or lack of local presence to manage guests and the property.
Unlocking the doors to Australia's most beautiful homes
Alex and Tom soon realized they had started the journey to creating a new service category for up-market accommodation making the experience both easy and rewarding for owners and guests and in the process unlocking the doors to some of Australia's beautiful homes.
5 star hotel experience in the comfort of a home
As the team at luxico grows, the commitment to continually looking for new ways to improve both the guest and owner experience is core to its culture.

Meet the Team

  • Anthea Nomikos Reservation Guru, Obsessive Foodie, Espresso Martini Addict & Air Guitar Enthusiast
  • Jackie Winfield Chief Problem Solver, Pale Brit, Cheese Obsessive & Whisky Lover
  • Sian Daley Navigator, Creator, Foodie, Lover of Dark Spirits & Mum to a Very Small Super Hero
  • Emeline Crouzet Social Media Coordinator, world-traveller, country music & raspberry macaroon obsessive
  • Lee George Marketer, Chaos Controller, Make It Happener, 80s music lover, champagne enthusiast, PR Practitioner, casual yogi, really really good talker
  • Kate Lowe Superhost, Chicago Native, Avid Blog Reader, Novice Surfer
  • Mim Sowter Guest Service Assistant, Chef Extraordinaire, Master Relaxer & Occasional Butler To The Stars
  • Loe Monteagre Senior Housekeeping Team Leader. Soccer player, spicy accent, instant noodles amateur chef, extreme sports fan, goals obsessive.
  • Kesh Appana Housekeeping Team Leader, Expert baker, Apprentice Pasta Maker, Outback Explorer, Wildlife Documentary Lover & Eternal Smiler